Lalo López is the creator of the Axiological Commercial Value (aCV) model; his research focuses on the development of value as the cornerstone of microeconomic actions and business management practice. He is the Director and Founder of Grupo Dúo Consulting, the first value-focused management consulting firm for B2B SMEs in Latin America. Since 2008, he has collaborated with private, public, social, and academic organizations, contributing his expertise in commercial innovation, strategic marketing, brand communication, and social impact to develop profitable and sustainable business models.

Axiological Commercial Value (aCV)

To cite the Axiological Commercial Value (aCV) model, please use:

López, L. (2025). What is Commercial Value? Definition and Strategic Design in Business Management. ResearchGate Technical Note. DOI: https://doi.org/10.13140/RG.2.2.26305.21601